Ben & Jerry's has an unusual agreement with its parent company, Unilever, which let the activist brand keep its corporate social justice mission. But now Ben & Jerry's is taking on Unilever in court to figure out just how far they are allowed to go. WSJ's Saabira Chaudhuri discusses the dispute over selling their ice cream in Israeli territories.
Further Reading:
- Ben and Jerry’s Tells Court That Unilever Could Undermine Its Social Mission
- Unilever Sells Ben and Jerry’s Ice-Cream Business in Israel
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