The Story

When you're in the business of helping people find love, a big part of your job is getting your customers to manage their expectations. In this episode of StartUp, we go behind the scenes of Dating Ring's matchmaking system. And there's a lot that goes into this process, including the one piece of information Dating Ring does not want it's customers to know. We also get the customer perspective on what it's like being set up by a matchmaker from Dating Ring. We talk to one client who just started using the service, and another who calls himself undateable. Plus we hear the story about the cross country trip that led to one blind date and the best match Emma says she's ever made.

The Facts

Our iTunes artwork was illustrated by Cari Vander Yacht. Check out her work at www.carivanderyacht.com Our theme song was written and performed by Mark Phillips. Season two of Startup features brand new original music, written and performed by our own John Delore along with his band mates, Jordan Scanella, Sam Merrick and Isamu McGregor.