September 14, 2022

Mary Kay and the Rise of the Pink MLM

by Not Past It

Background show artwork for Not Past It

On September 13, 1963, Mary Kay Ash launched what would become a beauty empire. She wasn’t just selling makeup. She was selling a dream: Women could have a flexible career and still make time for a family. Mary Kay recruited hundreds of thousands of women from around the world to become sales reps. And her company grew into a multi-billion dollar, global phenomenon. Did Mary Kay give women the reins to their own financial future? Or was that promise only skin deep?

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