June 14, 2021
The Fundamental Flaw (and Alleged Deception) of MoviePass
by The Journal
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In 2019, MoviePass declared bankruptcy. The company had offered unlimited movie tickets to customers for a low monthly fee but never found a successful business model. Last week, the Federal Trade Commission alleged that MoviePass executives deceived customers to try to save the business. WSJ's Ben Fritz unspools one of the most audacious stories in Hollywood.