Minions, the yellow, pill-shaped sidekicks that debuted in the 2010 animated film “Despicable Me," have emerged as one of the best-known franchises in recent Hollywood history. WSJ’s Erich Schwartzel explains the mix of luck and strategy that made the Minions so successful.
Further Reading:
-How the Minions Became Hollywood’s Mightiest Franchise
Further Listening: