One of the most challenging and rewarding steps of producing a podcast is figuring out how to structure it -- how to highlight your best tape and the information your listener needs to know and how to keep it all moving so that you maintain their attention. Host Alex Blumberg outlines general rules to guide story structure with examples from Every Little Thing and Conviction. And colleagues Sruthi Pinnamaneni (Reply All) and Tim Howard (Reply All) join him to dissect the structure of one of their all-time favorite episodes of Reply All.